Detailed Description of Portfolio Companies of Tiara Fund
Socie World Co., Ltd.
| Features | Socie's aesthetic salons target middle to high end customers and enjoy strong brand recognition and reputation for high quality services to the customers. Benefiting from such brand recognition, Socie has opened salons in high-class department stores and luxury hotels and built loyal and affluent customer base. Its hair salons have achieved a high percentage of repeated customers with management expertise. Socie was the first in the industry to start overseas expansion and its success formula in Taiwan is expected to be applied to other markets in Asia for mid-term growth of its business. |
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| Investment Pattern | Secondary Buyout Acquisition of the shares from a fund and other existing shareholders |
| Investment Theme | To strengthen marketing and promotion capability and establish management/business administration structure for further growth of aesthetic salon business by applying Polaris's value creation know-how obtained through past investments in retail and service sector, and to increase its enterprise value by adding new salons in Japan, expanding into overseas markets including Asia and, as a result, securing a leading position in the industry. |
