Detailed Description of Portfolio Companies of Fund V
Sendenkaigi Co., Ltd./MASSMEDIAN Co., Ltd.
| Features | Sendenkaigi Co., Ltd. publishes monthly magazines and books in the advertising, sales promotion, publicity and creative fields, including a monthly magazine called “Sendenkaigi”. In addition, the company operates a news and information platform for the advertising community in a web media format called “AdverTimes.”, organizes lectures and exhibitions in the marketing and communications fields, holds public contests in the creative and planning fields, and organizes public courses and training/seminars for corporates in the marketing and communications fields. The company has a high level of market recognition due to its long track record in these marketing domains, and has established an unparalleled brand in these fields through its corporate/individual customer base and network in the advertising industry. Furthermore, MASSMEDIAN Co., Ltd. operates a recruitment agency and temporary staffing business focusing on the marketing and creative fields, and has established a unique positioning as a specialized personnel agency in these fields. |
|---|---|
| Investment Pattern | Business Succession Acquisition of shares from existing shareholders |
| Investment Theme | Polaris will expand the companies’ customer base and enhance the value of the "Sendenkaigi" brand by further developing the web media business, while strengthening the governance structure through the dispatch of directors. In addition to strengthening the companies’ sales and finance capabilities, we will promote operational efficiency through the use of DX to capture the recovery in demand in the advertising, events, education and staffing businesses following the COVID-19 pandemic, as well as the increase in demand alongside the expanding market, to continue the strong growth in the companies’ existing industries and businesses. At the same time, we will further strengthen the brand power and customer network through DX and ESG measures, and support the companies’ monetization through initiatives such as developing new businesses, with the aim of strengthening the companies’ business foundation and increasing corporate value. |
